International business Archives

Posted On May 18, 2022May 19, 2022

What is Global and International Marketing?

Posted By CCE UPES

Marketing is the practice or business of promoting and selling products and services, which comprises market research and branding. Marketing […]

Posted By CCE UPES

Global branding is not a cheap activity or an unassuming task. Building brands without thoughtful boundaries like Apple, Coca-Cola, LG, Sony, […]

Posted By CCE UPES

Innovation is the need of the hour in the global business world. To stay relevant to international customers, companies must […]